About
THE DESIGNER
Tracy Ghazal founded her fashion blog “Fashion to Tracy” in 2021. As part of her love for fashion and writing, she studied interior design and drove into the journey of fashion blogging during her first year at college when Lebanon wasn’t on the digital map yet. After she completed her BA, she obtained her master’s degree in marketing and management in 2021.
Young and motivated for her generation, she embraced classic elegance by showcasing her style evolution. According to Mondanite magazine, she is “La Nouvelle Ambassadrice” or “The New Ambassador” of classic-inspired fashion. She constantly supported Lebanese designers by wearing their creations and sharing their stories on her digital platforms. Another focus for her was attending exclusive events in the region, working with NGOs, and building a reputation that led her to great achievements in the fashion blogging industry at a young age.
THE BRAND
Working alongside her family in the paints and coatings manufacturing industry has led her to start producing high-end handbags in her home country in 2022.
Her biggest asset is to equally incorporate her know-how in fashion, interior design, and marketing into her emerging brand. Passionate about iconic handbags, Tracy takes inspiration from vintage purses of the 1950s and 1960s and the legendary stories of the most iconic classic movies.
A strong belief that “handbags are a statement to swear rather than just a necessity” inspires Tracy to create handbags that can be practical to wear while they hold a deep narrative behind them.
THE HOMETOWN
Tracy’s history goes back to Machghara, a village in West Bekaa where Lebanon's oldest tanneries are found. It is known for its cultural and social diversity and is the birthplace of prominent figures, artists, and intellectuals. Machghara is mentioned in one of the songs for the legendary singer Fairouz, “Ya Amar Machghara”, O Moon of Machghara.
The clear water streams running through the old walls of the village once gave life to forty leather tanneries that operated and employed many families. The Ghazal family owned a tannery and labored to fashion leather into handbags, shoes, and belts. With the civil war and internal conflicts, the tanneries were shut down by inhabitants who fled the country, leaving a history of rich industrial growth to remember.
Always looking back to her ancestors, all hardworking and innovative for their time, Tracy's vision portrays her heritage through a modern lens.